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Dirk-Kappes-Consulting is dedicated to providing exceptional consulting services and innovative ideas to clients in the pharmaceutical, food, cosmetics, chemical and other industries with stringent hygiene requirements. With decades of experience in these industries, we have developed a wealth of knowledge and problem-solving expertise.
 
At Dirk-Kappes-Consulting, we leverage this expertise to develop tailored solutions that meet the unique needs of our clients. We work closely with manufacturers to ensure that these solutions are not only practical but also seamlessly implemented.
 
Our commitment to excellence and customer satisfaction sets us apart. We understand the importance of maintaining high standards of hygiene and regulatory compliance in today's competitive marketplace. That's why we go the extra mile to deliver comprehensive consulting services that address the specific challenges faced by our clients.
 
By choosing Dirk-Kappes-Consulting, you gain a trusted partner who is dedicated to your success. We are passionate about helping our clients.
 
Contact us today to learn more about how Dirk-Kappes-Consulting can add value to your business and help you navigate the complexities of hygiene-related challenges. Together, we can drive innovation, optimize processes, and ensure your continued growth and success.

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Data as per § 6 TDG of German law:

Responsible as per §§ 5, 6 TDG / § 6 MDStV of German law: Dirk F. Kappes,

Dirk-Kappes-Consulting is a privat company, owner: Dirk F. Kappes

Address:

Dirk-Kappes-Consulting
Hofstrasse 115
D - 40723 Hilden

T: +49-2103-492606
F: +49-2103-492607
M: +49-178-6171160
E1: DirkFKappes@AOL.com or E2: DirkFKappes@outlook.com
W: Dirk-Kappes-Consulting.de

Tax number: 135/5135/2336 Finanzamt Hilden

TVA-ID-Nr: DE247361703

Legal lines and copyright

We have no complexe Legal lines, but we stick to German law BGB and HGB.

All rights reserved.

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Privacy Policy

We are pleased that you are interested in our company. Data protection is particularly important to the senior management of Dirk-Kappes-Consulting. It is generally possible to use the websites of Dirk-Kappes-Consulting without disclosing any personal data. If a data subject wants to use special services from our company via our website, however, the processing of personal data could be required. If processing personal data is required and is there is no legal basis for such processing, we generally obtain the consent of the data subject.

Processing personal data, for example, the name, address, email address or telephone number of a data subject, is always done in harmony with the General Data Protection Regulation and in accordance with the country-specific data protection regulations that apply to Dirk-Kappes-Consulting. Using this Privacy Policy our company would like to inform the public about the type, extent and purpose of the personal data we collect, use and process. Furthermore, data subjects will have the rights to which they are entitled clarified by this Privacy Policy.

 

Dirk-Kappes-Consulting as the data controller has implemented numerous technical and organisational measures in order to ensure as complete protection as possible of the personal data processed via this website. Nevertheless, internet-based data transmission can generally have gaps in security so that absolute protection cannot be guaranteed. For this reason, data subjects are free also to transmit personal data to us using alternative paths, for example by telephone.

 

1. Definition of terms

The Privacy Policy of Dirk-Kappes-Consulting relates to terms that were applied by European directive and regulation legislators when enacting the General Data Protection Regulation (GDPR). Our Privacy Policy is intended to be easily legible and comprehensible both to the public and also for our customers and business partners. In order to guarantee this, we would like to explain some of the terms used in advance.

 

We use the following terms among others in this Privacy Policy:

 

 a) Personal data

Personal data is all information that relates to an identified or identifiable natural person (subsequently “data subject”). A natural person is seen to be identifiable if they can be identified, directly or indirectly, in particular by allocation to an identifier such as a name, an identification number, location data, an online identifier or to one or more special characteristics that are an expression of the physical, physiological, genetic, psychological, financial, cultural or social identity of this natural person.

 

 b) Data subject

A data subject is every identified or identifiable person whose personal data can be processed by the data controller.

 

 c) Processing

Processing is every process or series of processes executed with or without the help of automated procedures in connection with personal data, such as collecting, recording, organising, arranging, storing, adjusting or amending, reading, retrieving, using, disclosing through transmission, distributing or any other form of provision, comparison or linking, restricting, erasing or destroying.

 

 d) Restriction of processing

Restriction of processing is marking stored data with the aim of restricting its future processing.

 

 e) Profiling

Profiling is every type of automated processing of personal data that consists of this personal data being used in order to evaluate certain personal aspects that relate to a natural person, in particular in order to analyse or forecast aspects regarding work performance, their financial situation, health, personal preferences, interests, reliability, conduct, place of residence or change of location of this natural person.

 

 f) Pseudonymisation

Pseudonymisation is the processing of personal data in a manner in which the personal data cannot be allocated to a specific data subject without drawing on additional information, if this additional information is separately stored and subject to technical and organisational measures that guarantee that the personal data is not attributed to an identified or identifiable natural person.

 

 g) Controller or data controller

A controller or data controller is the natural person or legal entity, public authority, institution or other centre that decides on the purpose and means of processing personal data alone or together with others. If the purpose and means of this processing are stipulated by Union law or the law of the member states, the controller can be provided with the certain criteria for this appointment in accordance with Union law or the law of the member states.

 h) Order processor

The order processor is a natural person or legal entity, public authority, institution or other centre that processes personal data on behalf of the controller.

 

 i) Recipient

A recipient is a natural person or legal entity, public authority, institution or other centre to whom personal data is disclosed, regardless of whether a third party is concerned or not. However, public authorities that within the scope of a certain investigation mandate in accordance with Union law or the law of the member states that possibly receive personal data are not deemed to be recipients.

 

 j) Third party

A third party is a natural person or legal entity, public authority, institution or other centre apart from the data subject, the controller, the order processor and the persons authorised under the direct responsibility of the controller or the order processor, to process the personal data.

 

 k) Consent

Consent is every declaration of intent given by a data subject voluntarily for the certain case in an informed manner in the form of a declaration or another clearly made action with which the data subject intimates that they consent to the processing of the relevant personal data.

 

2. Name and address of the data controller

The controller in accordance with the General Data Protection Regulation, other data protection laws applicable in the member states of the European Union and other provisions with a data protection character is:

 

Dirk-Kappes-Consulting

Dirk-Franz Kappes
Hofstr. 115

D-40723 Hilden
Germany


Tel: 0049-2103-492606 
Fax: 0049-2103-492607
Mob: 0049-178-617 1160
Mail: info(at)Dirk-Kappes-Consulting.de
Web: www.dirk-kappes-consulting.de

 

3. Cookies

The websites of Dirk-Kappes-Consulting use cookies. Cookies are text files deposited and stored on a computer system via an internet browser.

Numerous websites use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a clear identifier of the cookie. It consists of a string through which websites and the server can be allocated to the concrete internet browser in which the cookie is stored. This enables the websites and servers visited to differentiate the data subject from other internet browsers that contain cookies. A certain internet browser can be recognised and identified via the clear cookie ID.

 

Through the use of cookies Dirk-Kappes-Consulting can provide users of this website user-friendly services that would not be possible without setting the cookies.

 

By using a cookie, the information and offers on our website can be optimised in users’ interests. Cookies enable us, as has already been mentioned, to recognise the users of our website. The purpose of this recognition is to make the use of our website easier. For example, the user of a website that uses cookies does not have to input their access data again because this is done by the website and the cookies placed on the user’s computer system. Another example is the cookie of a shopping basket in the online shop. The online shop notices articles that a customer has placed in the virtual shopping basket using a cookie.

 

The data subject can prevent cookies being set at any time by correspondingly setting the internet browser used and thus permanently preventing the setting of cookies. Furthermore, cookies that have already been set can be deleted via an internet browser or another software program at any time. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, under some circumstances it will not be possible to use all the functions of our website.

 

4. Recording general data and information

The website of Dirk-Kappes-Consulting records a range of general data and information on every retrieval of the website by a data subject or an automated system. This general data and information will be stored in the server log files. The following can be recorded: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which the accessing system came to our website (so-called referrer), (4) the sub-websites that are steered to our website via an accessing system, (5) the date and time of an access to the website, (6) an Internet Protocol address (IP address), (7) the Internet Service Provider of the accessing system and (8) other similar data and information that serve to avert dangers in the event of attacks on our information technology systems.

 

When using this general data and information, Dirk-Kappes-Consulting will not draw any conclusions about the data subject. Instead, this information is required to (1) correctly deliver the contents of our website, (2) optimise the contents of our website and the advertising for it, (3) guarantee the permanent functionality of our information technology systems and the technology of our website and (4) to provide the information necessary to investigate crimes to the criminal investigation authorities in the event of a cyberattack. This anonymously collected data and information is therefore evaluated by Dirk-Kappes-Consulting on the one hand, statistically, and furthermore, with the aim of improving data protection and data security in our company in order ultimately to ensure an optimal level of protection for the personal data we process. The anonymous data in the server log files is stored separately from all the personal data given by the data subject.

 

 

5. Registration on our website

The data subject has the possibility to register on the website of the data controller with the disclosure of personal data. Which personal data is transmitted here to the data controller results from the relevant input screen used for the registration. The personal data inputted by the data subject is used exclusively for internal use at the data controller and is collected and stored for in-house purposes. The data controller can forward data to one or more order processors, for example a package service provider, which must also use the personal data exclusively for internal use, which has to be attributed to the data controller.

 

Furthermore, by registering on the website of the data controller, the IP address issued to the data subject by the Internet Service Provider (ISP), and the date and time of the registration will be stored. Data is stored against the background that this is the only way misuse of our services can be prevented and that this data enables any crimes that have been committed to be solved. In this respect the storage of this data is required to protect the data controller. This data will generally not be transmitted to third parties if there are no legal obligations for transmission or the transmission does not serve the purposes of a criminal investigation.

 

The registration of the data subject with voluntary disclosure of personal data serves the data controller to offer the data subject contents or services that due to the nature of the matter can only be offered to registered users. Registered persons are free to amend the personal data given for registration or to have it completely deleted from the database of the data controller at any time.

 

The data controller will issue to every data subject on request information about which personal data is stored about the data subject. Furthermore, the data controller will correct or delete personal data on request or inform the data subject insofar as no legal retention obligations contradict this. The Data Protection Officer specified in this Privacy Policy and the entirety of the employees of the data controller are available as contacts to the data subject in this connection.

 

 

6. Newsletter tracking

The Newsletter of Dirk-Kappes-Consulting may contains so-called tracking pixels. A tracking pixel is a miniature graphic embedded in such emails that are sent in HTML format in order to enable log file recording and a log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns to be conducted. On the basis of the embedded tracking pixels Dirk-Kappes-Consulting can recognise whether and when an email is opened by a data subject and which links in the email were retrieved by the data subject.

Such personal data collected via tracking pixels contained in the Newsletters will be stored and evaluated by the data controller in order to optimise the despatch of the Newsletter and adjust the content of future Newsletters even better to the interests of the data subject. This personal data will not be transmitted to third parties. Data subjects are entitled to revoke the special declaration of consent given in this respect via the double opt-in procedure at any time. After a revocation the data controller will erase this personal data. Unsubscribing from receipt of the Newsletter automatically indicates a revocation to Dirk-Kappes-Consulting.

 

7. Contact possibilities via the website

Due to legal regulations, the website of Dirk-Kappes-Consulting includes disclosures that enable making quick electronic contact with our company and direct communication with us, which also includes a general address for so-called electronic post (email address). If a data subject makes contact with the data controller by email or via a contact form, the personal data transmitted by the data subject will be stored automatically. Such personal data transmitted by a data subject on a voluntary basis to the data controller will be stored for the purposes of processing or making contact with the data subject. This personal data will not be transmitted to third parties.

 

8. Routine erasure and blocking of personal data

The data controller processes and stores personal data of data subjects only for the period of time required to achieve the purpose of storage or if this is provided for by European directive and regulation legislators or by another legislator in acts or regulations to which the data controller is subject.

If the storage purpose lapses or if a storage period set by European directive and regulation legislators or another competent legislator expires, the personal data will be routinely blocked or erased in accordance with legal regulations.

 

9. Rights of the data subject

 

 a) Right to confirmation

Every data subject has been granted the right by European directive and regulation legislators to demand confirmation from the data controller whether relevant personal data is processed. If a data subject would like to claim this confirmation right, they can contact our Data Protection Officer or another employee of the data controller at any time.

 

 b) Right to information

Every data subject affected by the processing of personal data has been granted the right by European directive and regulation legislators to receive information free of charge from data controllers about the personal data stored about them and a copy of this information. Furthermore, European directive and regulation legislators entitle data subjects to receive the following information:

 

Furthermore, the data subject is entitled to a right of information about whether personal data has been transmitted to a third country or to an international organisation. If this is the case, the data subject otherwise has the right to receive information about suitable guarantees in connection with the transmission.

 

If a data subject would like to claim this information right, they can contact our Data Protection Officer or another employee of the data controller at any time.

 

 c) Right to correction

Every data subject affected by the processing of personal data has been granted the right by European directive and regulation legislators to demand the immediate correction of inaccurate personal data relating to them. Furthermore, the data subject is entitled to the right to demand, taking into consideration the purpose of the processing, the completion of incomplete personal data — including by means of a supplementary declaration.

If a data subject would like to claim this correction right, they can contact our Data Protection Officer or another employee of the data controller at any time.

 

d) Right of erasure (right to be forgotten)

Every data subject affected by the processing of personal data has been granted the right by European directive and regulation legislators to demand from the controller that they erase the relevant personal data without delay, if one of the following reasons apply and insofar as processing is not required:

 

If one of the grounds specified applies and a data subject would like to erase personal data stored at Dirk-Kappes-Consulting, they can contact our Data Protection Officer or another employee of the data controller for this purpose at any time. The Data Protection Officer of Dirk-Kappes-Consulting or another employee will ensure the erasure request is met without delay.

If the personal data was made public by Dirk-Kappes-Consulting and if our company is obliged to erase the personal data as the controller as per Art. 17 (1) GDPR, Dirk-Kappes-Consulting will take appropriate actions, taking into consideration the available technology and the implementation costs, including of a technical nature, in order among others to inform the data processing controller that processes the published personal data that the data subject affected by this other data processing controller has demanded the erasure of all links to this personal data or copies or duplicates of this personal data, insofar as the processing is not required. The Data Protection Officer of Dirk-Kappes-Consulting or another employee will ensure the necessary actions are carried out in the individual case.

 

 e) Right to restriction of processing

Every data subject affected by the processing of personal data has been granted the right by European directive and regulation legislators to demand the restriction of processing by the controller if one of the following conditions applies:

 

If one of the conditions specified exists and a data subject would like to demand the restriction of personal data stored at Dirk-Kappes-Consulting, they can contact our Data Protection Officer or another employee of the data controller for this purpose at any time. The Data Protection Officer of Dirk-Kappes-Consulting or another employee will ensure the restriction of the processing.

 

 f) Right to data portability

Every data subject affected by the processing of personal data has been granted the right by European directive and regulation legislators to receive the personal data relating to them, which was provided by the data subject to a controller, in a structured, common and machine-readable format. The data subject also has the right to transmit this data to another controller without impediment by the controller to whom the personal data was provided, if the processing relates to the consent as per Art. 6 (1) a GDPR or Art. 9 (2) a GDPR or to a contract as per Art. 6 (1) b GDPR and the processing is done with the help of automated procedures, if the processing is not required to carry out a task that is in the public interest or in exercising public authority, which was transferred to the controller.

 

Furthermore, the data subject has the right when exercising their right as per Art. 20 (1) GDPR to effect that the personal data is transmitted directly from one controller to another controller, insofar as this is technically feasible and if the rights and freedoms of other persons are not impaired.

To assert the right to data portability the data subject can contact the Data Protection Officer appointed by Dirk-Kappes-Consulting or another employee.

 

 g) Right to objection

Every data subject affected by the processing of personal data has been granted the right by European directive and regulation legislators to object on grounds that result from their particular situation to the processing of personal data that relates to them that is done on the basis of Art. 6 (1) e or f GDPR. This also applies to any profiling done based on these provisions.

In the event of an objection Dirk-Kappes-Consulting will no longer process the personal data, unless we can prove mandatory grounds worthy of protection for the processing that outweigh the interests, rights and freedoms of the data subject or the processing serves to assert, exercise or defend legal claims.

If Dirk-Kappes-Consulting processes personal data in order to make direct advertising, the data subject has the right to object to the processing of the personal data for the purposes of such advertising at any time. This also applies to profiling, insofar as this is connected with such direct advertising. If the data subject makes an objection to Dirk-Kappes-Consulting against processing for the purposes of direct advertising, Dirk-Kappes-Consulting will no longer process the personal data for these purposes.

 

In addition, the data subject has the right, on grounds that result from their particular situation, to object to the processing of personal data relating to them done at Dirk-Kappes-Consulting for scientific or historical research purposes or for statistical purposes as per Art. 89 (1) GDPR, unless such processing is required for a task that is in the public interest.

To exercise the right of objection the data subject can directly contact the Data Protection Officer of Dirk-Kappes-Consulting or another employee. Furthermore, the data subject is free to exercise their right of objection in connection with the use of services of the information company, regardless of Directive 2002/58/EC, by means of an automated procedure for which technical specifications are used.

 

 h) Automated decisions in individual cases including profiling

Every data subject affected by the processing of personal data has been granted the right by European directive and regulation legislators not to be subject to a decision relating exclusively to automated processing — including profiling — that has a legal effect on them or considerably disadvantages them in a similar manner, if the decision (1) is not required to conclude or fulfil a contract between the data subject and the controller, or (2) on the basis of legal regulations of the Union or the member states to which the controller is subject this is permissible and these legal regulations contain appropriate measures to protect the rights and freedoms as well as the justified interests of the data subject or (3) is taken with the explicit consent of the data subject.

 

If the decision (1) is required to conclude or fulfil a contract between the data subject and the controller or (2) is taken with the explicit consent of the data subject, Dirk-Kappes-Consulting will take appropriate measures in order to protect the justified interests of the data subject, which includes at least the right to effect the intervention of a person by the controller, to present their own viewpoint and to appeal against the decision.

 

If a data subject would like to assert this right in connection with automated decisions, they can contact our Data Protection Officer or another employee of the data controller at any time.

 

 i) Right to revoke data protection consent

Every data subject affected by the processing of personal data has been granted the right by European directive and regulation legislators to revoke any consent given to process personal data at any time.

If a data subject would like to assert their right to revoke any consent, they can contact our Data Protection Officer or another employee of the data controller at any time.

 

10. Data protection for applications and in application procedures

The data controller collects and processes the personal data of applicants for the purposes of transacting the application procedure. This processing can also be done via electronic pathways. This is the case in particular if an applicant transmits application documents using electronic pathways, for example, by email or via a web form on the website, to the data controller. If the data controller concludes a contract of employment with an applicant, the transmitted data will be stored to transact the employment relationship in compliance with legal regulations. If the data controller does not conclude a contract of employment with an applicant, the application documents will be automatically erased two months after notification of the rejection decision, if an erasure is not contradicted by any other justified interests of the data controller. Another justified interest in this sense can be, for example, proceedings in accordance with the German Equality Act (Allgemeines Gleichbehandlungsgesetz, or AGG).

 

11. Legal basis of processing

Art. 6 (I) a GDPR serves as the legal basis for our company for processing procedures for which we obtain consent for a certain processing purpose. If processing personal data is required to fulfil a contract whose contracting party is the data subject, for example, as is the case for processing procedures that are necessary to deliver merchandise or provide another service or return service, this processing relates to Art. 6 (I) b GDPR. The same applies to such processing procedures that are required to conduct pre-contractual measures, such as in cases of enquiries about our products or services. If our company is subject to a legal obligation that requires a processing of personal data, for example, to fulfil taxation obligations, the processing will be based on 6 (I) c GDPR. In rare cases the processing of personal data can be required in order to protect essential interests of the data subject or of another natural person. This would be the case, for example, if a visitor to our business were injured and as a result, their name, age, health insurer data or other essential information had to be transmitted to a doctor, a hospital or another third party. Then the processing would relate to Art. 6 (I) d GDPR. Finally, processing procedures can relate to Art. 6 (I) f GDPR. Processing procedures that are not covered by any of the aforementioned legal bases are based on this legal basis, if the processing is required to protect a justified interest of our company or a third party, if these do not outweigh the interests, fundamental rights and fundamental freedoms of the data subject. We are therefore permitted to carry out such processing procedures because these are mentioned in particular by European legislators. These legislators are of the opinion that a justified interest could be assumed if the data subject is a customer of the controller (recital 47 sentence 2 GDPR).

 

12. Justified interests in processing pursued by the controller or a third party

If the processing of personal data is based on Article 6 (I) f GDPR, our justified interest is conducting our business activity in favour of the wellbeing of all our employees and our shareholders.

 

13. Term for which personal data is stored

The criterion for the term of storage of personal data is the relevant legal retention period. After expiry of this period the corresponding data is routinely erased, if it is no longer required to fulfil a contract or to initiate a contract.

 

14. Legal or contractual regulations for providing personal data; requirement for conclusion of a contract; obligation of the data subject to provide the personal data; possible consequences of non-provision

We must explain to you that the provision of personal data is in part legally stipulated (e.g. tax regulations) or may result from contractual regulations (e.g. disclosures on the contractual partner). Sometimes, in order to conclude a contract, it can be required that a data subject provides us with personal data that we consequently have to process. For example, the data subject is obliged to provide personal data if our company concludes a contract with them. The consequence of non-provision of personal data is that the contract could not be concluded with the data subject. Before the data subject provides personal data, the data subject must contact our Data Protection Officer. Our Data Protection Officer will explain to the data subject whether the provision of personal data is legally or contractually stipulated or is required to conclude the contract, whether there is an obligation to provide the personal data and which consequences the non-provision of the personal data would have.

 

15. Existence of automated decision-making

As a responsible company we waive the use of any automated decision-making or profiling.

 

16. Data privacy policy for the use of Google Analytics (with IP-Anonymisation)

On this website, the controller has integrated the component of Google Analytics. Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about the behavior of visitors to websites. A web analysis service collects, inter alia, data about the website from which a person has come (the so-called referrer), which sub-pages were visited, or how often and for what duration a sub-page was viewed. Web analytics are mainly used for the optimization of a website and in order to carry out a cost-benefit analysis of Internet advertising.

 

The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.

The purpose of the Google Analytics component is to analyze the traffic on our website. Google uses the collected data and information, inter alia, to evaluate the use of our website and to provide online reports, which show the activities on our websites, and to provide other services concerning the use of our Internet site for us.

 

Google Analytics places a cookie on the information technology system of the data subject. The definition of cookies is explained above. With the setting of the cookie, Google is enabled to analyse the use of our website. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a Google Analytics component was integrated, the Internet browser on the information technology system of the data subject will automatically submit data through the Google Analytics component for the purpose of online advertising and the settlement of commissions to Google. During this technical procedure, the enterprise Google gains knowledge of personal information, such as the IP address of the data subject, which serves Google, inter alia, to understand the origin of visitors and clicks, and subsequently create commission settlements.

 

The cookie is used to store personal information, such as the access time, the location from which the access was made, and the frequency of visits to our website by the data subject. With each visit to our Internet site, such personal data, including the IP address of the Internet access used by the data subject, will be transmitted to Google in the United States of America. Google stores these personal data in the United States of America. Google may pass these personal data collected through the technical procedure to third parties.

The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google Analytics from setting a cookie on the information technology system of the data subject. In addition, cookies already in use by Google Analytics may be deleted at any time via a web browser or other software programs.

 

In addition, the data subject has the possibility of objecting to a collection of data that are generated by Google Analytics, which is related to the use of this website, as well as the processing of this data by Google and the chance to preclude any such. For this purpose, the data subject must download a browser add-on under the link  https://tools.google.com/dlpage/gaoptout and install it. This browser add-on tells Google Analytics through a JavaScript that any data and information about the visits of Internet pages may not be transmitted to Google Analytics. The installation of the browser add-ons is considered an objection by Google. If the information technology system of the data subject is later deleted, formatted, or newly installed, then the data subject must reinstall the browser add-ons to disable Google Analytics. If the browser add-on was uninstalled by the data subject or any other person who is attributable to their sphere of competence or is disabled, it is possible to execute the reinstallation or reactivation of the browser add-ons.

Further information and the applicable data protection provisions of Google may be retrieved under   https://www.google.com/analytics/.

 

 

17. Data protection provisions about the application and use of Google-AdWords

On this website, the controller has integrated Google AdWords. Google AdWords is a service for Internet advertising that allows the advertiser to place ads in Google search engine results and the Google advertising network. Google AdWords allows an advertiser to pre-define specific keywords with the help of which an ad on Google’s search results only then displayed, when the user utilizes the search engine to retrieve a keyword-relevant search result. In the Google Advertising Network, the ads are distributed on relevant web pages using an automatic algorithm, taking into account the previously defined keywords.

 

The operating company of Google AdWords is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, UNITED STATES.

 

The purpose of Google AdWords is the promotion of our website by the inclusion of relevant advertising on the websites of third parties and in the search engine results of the search engine Google and insertion of third-party advertising on our website.

 

If a data subject reaches our website via a Google ad, a conversion cookie is filed on the information technology system of the data subject through Google. The definition of cookies is explained above. A conversion cookie loses its validity after 30 days and is not used to identify the data subject. If the cookie has not expired, the conversion cookie is used to check whether certain sub-pages, e.g., the shopping cart from an online shop system, were called up on our website. Through the conversion cookie, both Google and the controller can understand whether a person who reached an AdWords ad on our website generated sales, that is, executed or canceled a sale of goods.

 

The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. These visit statistics are used in order to determine the total number of users who have been served through AdWords ads to ascertain the success or failure of each AdWords ad and to optimize our AdWords ads in the future.

Neither our company nor other Google AdWords advertisers receive information from Google that could identify the data subject.

The conversion cookie stores personal information, e.g., the Internet pages visited by the data subject. Each time we visit our Internet pages, personal data, including the IP address of the Internet access used by the data subject, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America.

Google may pass these personal data collected through the technical procedure to third parties.

The data subject may, at any time, prevent the setting of cookies by our website, as stated above, by means of a corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a conversion cookie on the information technology system of the data subject. In addition, a cookie set by Google AdWords may be deleted at any time via the Internet browser or other software programs.

The data subject has a possibility of objecting to the interest-based advertisement of Google. Therefore, the data subject must access from each of the browsers in use the link  www.google.de/settings/ads and set the desired settings.

Further information and the applicable data protection provisions of Google may be retrieved under  https://www.google.com/intl/en/policies/privacy/.

 

18. Data protection provisions about the application and use of Google-Maps

This site uses the Google Maps map service via an API. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

To use Google Maps, it is necessary to save your IP address. This information is generally transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.

The use of Google Maps is in the interest of making our website appealing and to facilitate the location of places specified by us on the website. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.

Further information about handling user data, can be found in the data protection declaration of Google at  https://www.google.de/intl/de/policies/privacy/.

 

 

19. Managing cookies

Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:

Chrome Browser:  https://support.google.com/chrome/answer/95647?hl=en

 

Internet Explorer:  https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies

 

Mozilla Firefox:  https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences 

Safari:  https://support.apple.com/kb/PH21411 

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Stand: 18.07.2023 18h50

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